Winter fire safety campaign kit

As the lead agency for urban fires and rescue, Fire and Rescue NSW is committed to helping keep NSW safe with vital fire prevention and education messages and activities.

It is a devastating fact that around 20 people die in home fires each year.*

This winter, Fire and Rescue NSW is partnering with other agencies, stakeholders and like-minded community groups to raise awareness about the impact of fires and encourage a shared commitment towards fire prevention.

Winter is a critical time for fire prevention and education due to the spike in home fires, fire-related fatalities and injuries. During winter Fire and Rescue NSW attends more than 1100 home fires – this is roughly one third of reported home fires annually.*

Winter also makes up half of all reported fire-related injuries, with around 100 injuries.*

We want to reduce these numbers to zero.

What we are doing

Fire and Rescue NSW will conduct a ‘home fire safety blitz’ across NSW during the winter months of June to August.

This will include:

  • Safety Visits: Firefighters will visit to homes to check smoke alarms, install working smoke alarms for free, and share fire safety and prevention tips with residents. We will also work with key partners who can identify and refer vulnerable members of the community to us to receive a free Safety Visit.
  • Education programs: We have partnered with the NSW Department of Education to deliver engaging and informative fire education in early childcare and primary school settings. Read more.
  • Senior support: We have developed prevention education materials to share with seniors and aged care services to help keep the elderly safe this winter. Read more.

How can you help

This page contains key information, templates and online resources to support you to share our essential prevention messages with the wider NSW community.

We encourage you to regularly share these messages and resources across your external channels during the winter months (June, July and August) for a safer NSW community.

Our key message this year is:

Be safe, not sorry.

Secondary messages focus on fire prevention: Be safe, not sorry: [preventative message]. E.g. Be safe, not sorry: Have a working smoke alarm.

Preventative messages (use only one at a time):

  • Have a working smoke alarm
  • Keep looking when cooking
  • Keep everything a metre from the heater
  • Don’t overload powerboards
  • Never use wheat bags to warm your bed
  • Check electric blankets for frayed cords and other damage
  • Don’t use outdoor heating and cooking equipment inside the home as it can be fatal
  • Have a Home Fire Escape Plan

Complacency and inaction are the biggest risk factors when it comes to home fire safety. Please help us encourage the public to take action to improve their home fire safety this winter.

Thank you for your support. Visit our website for more information: fire.nsw.gov.au/winter. For any questions, please contact ceu@fire.nsw.gov.au.

*Data is based on a six-year average.

Social assets

You can find a full set of images for social media use here on Google Drive [external link].

Social media posts:

Be safe, not sorry, and keep you and your loved ones safe this winter by using our Get Ready for Winter checklist at www.fire.nsw.gov.au/winter #BeSafeNotSorry #FRNSW

You can’t smell smoke in your sleep. A working smoke alarm is your best early warning sign. Be safe, not sorry, and ensure you have a working smoke alarm in your home. For more information about home fire safety, visit www.fire.nsw.gov.au/winter #BeSafeNotSorry #FRNSW

Over a five year period only half of the house fires that Fire and Rescue NSW attended had a working smoke alarm. Be safe, not sorry, and ensure you have a working smoke alarm in your home. For more information about home fire safety, visit www.fire.nsw.gov.au/winter #BeSafeNotSorry #FRNSW

If a fire started in your home, would you know? Be safe, not sorry. Only working smoke alarms help save lives. For more information visit: www.fire.nsw.gov.au/winter #BeSafeNotSorry #FRNSW

Fire can fill a room in less than three minutes. Early warning could save your life. Be safe, not sorry, and test you have a working smoke alarm. For more information visit: www.fire.nsw.gov.au/winter #BeSafeNotSorry #FRNSW

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Targeted to seniors:

Fire and Rescue NSW statistics reveal that seniors (people aged 65 and over) are the highest fire fatality risk group in the community. Fire and Rescue NSW are here to help. They offer a free Home Safety Visit program that is perfect for seniors. Firefighters will visit homes to check smoke alarms, install working smoke alarms for free, and share fire safety and prevention tips with residents.

Be safe, not sorry. Visit fire.nsw.gov.au/winter

General:

Devastatingly around 20 people die in home fires each year. Winter is a critical time for fire prevention and education due to the spike in home fires, fire-related deaths and injuries.

During winter Fire and Rescue NSW attends more than 1100 home fires – this is roughly one third of reported home fires annually.

Winter also makes up half of all reported fire-related injuries, with around 100 injuries.

Fire and Rescue NSW is dedicated to reducing these numbers to zero through their Safety Visits and educational programs. Be safe, not sorry this winter:

  • Check you have a working smoke alarm. Use a broom to click the test button of your smoke alarm, if you do not hear an alarm sound, you will need to replace the battery or replace the alarm.
  • Create an Home Fire Escape Plan and practise it with those in your home.
  • Keep looking when cooking
  • Don’t overload power boards
  • Keep everything a metre from the heater
  • Never use wheat bags to warm your bed
  • Check electric blankets for frayed cords and other damage
  • Don’t use outdoor heating and cooking equipment inside the home as it can be fatal Most importantly, if a fire does occur, get out, stay out and call Triple Zero (000).

Most importantly, if a fire does occur, get out, stay out and call Triple Zero (000).

For more tips on keeping fire safe this winter visit fire.nsw.gov.au/winter.

Photo downloads

All original photos in high resolution including other campaign support materials are available here on Google Drive [external link]