Smoke Alarm Action Day 2025 Campaign Kit

1 June is Smoke Alarm Action Day.

Fire and Rescue NSW, together with fire services across Australia, is urging people to check they have a working smoke alarm.

Last year, nearly half the homes damaged or destroyed by fire in NSW did not have a working smoke alarm. A working smoke alarm is your best early warning sign of a fire, giving you and your loved ones the chance to get out, stay out, and call Triple Zero (000).

This toolkit has been developed to help our stakeholders communicate with their local community. It contains assets and resources that can be downloaded and shared.

For any assistance, please contact the FRNSW Media Team

Note: Additional shareable resources will be added throughout May. Please visit this page regularly for updates.

Social media resources

Post copy:

Be smart and take part - 1st June test your smoke alarm.
The seconds you use to test your smoke alarm could be the seconds that save your life.
Need help? We offer free safety visits: www.fire.nsw.gov.au/visits
#SmokeAlarmActionDay

Social graphics:

Social animations:

Video footage/b-roll

Firefighters are urging households across the state to make sure they have working smoke alarms fitted in their homes, as FRNSW launches its annual Winter Fire Safety Campaign.

View the media release here - Coming soon

Shareable clips:

  • Social, shareable videos are coming soon

B-roll/footage:

Note: Videos are available to preview and download from Vimeo below.

Radio resources

Community Service Announcements

    1 June:
    Announcer: Today is Smoke Alarm Action Day - a day to check that you have a smoke alarm, and test that it works! It only takes a few seconds, seconds that could one day save your life. Be smart. Take part. Working smoke alarms help save lives. If you need assistance, help is available. For more information, visit fire.nsw.gov.au/smokealarms

    General:
    Announcer: Fire and Rescue NSW is urging the community to be fire safe this winter. A working smoke alarm halves your risk of dying in a house fire. Make sure you have a smoke alarm, and check that it works! Visit fire.nsw.gov.au/smokealarms for more information.

Photos

Broken smoke alarms